Instagram tiết lộ 14 phương pháp hay nhất cho Reels của bạn
Gần đây, Instagram đã thêm phần mới có tiêu đề 'Reels best practices' vào bảng điều khiển chuyên nghiệp của các nhà sáng tạo nội dung. Đây là 14 mẹo Instagram chia sẻ để tối đa hóa hiệu suất của bạn:
- Create Reels regularly : Publishing at least 10 Reels per month is recommended by Instagram, as it promotes increased follower growth.
- Focus on engagement : To improve your visibility, engage your community by encouraging them to like, comment, and especially share your videos via DM.
- Be authentic : Users appreciate authentic and relatable content. Add humor if it fits your editorial line.
- Work on the first 3 seconds : Captivate your audience from the start with a hook that triggers an emotion (humor, surprise, etc.).
- Offer short Reels : Videos of 30 to 60 seconds are shown to more people and generate better engagement.
- Use relevant hashtags : Choose hashtags adapted to each topic covered in your Reels to attract a genuinely interested audience.
- Use popular music : Trending audio increases the chances of virality. Instagram offers a tab to find popular music.
- Offer quality videos : Provide high-resolution content to ensure an optimal visual experience.
- Reply to comments quickly : Reply to comments within 7 days to improve engagement and increase your reach.
- Share your Reels on multiple platforms : Share your Reels on Instagram as well as on other platforms like TikTok and YouTube Shorts to increase your visibility.
- Offer Reels without watermarks : Avoid publishing videos with TikTok watermarks, as Instagram reduces their reach.
- Don't force engagement : Deceptive methods to increase engagement will limit the distribution of your video by Instagram.
- Don't claim another creator's content : Posting a Reel very similar to another creator's is considered plagiarism and hurts your reach.
- Follow Instagram's guidelines : Not following Instagram's rules can lead to your Reel being removed, a shadowban, or in extreme cases, account deletion.