Instagram розкриває 14 найкращих практик для ваших Reels
Нещодавно Instagram додав новий розділ 'Reels best practices' до професійної панелі англомовних творців контенту. Ось 14 порад від Instagram для максимізації вашої ефективності:
- Create Reels regularly : Publishing at least 10 Reels per month is recommended by Instagram, as it promotes increased follower growth.
- Focus on engagement : To improve your visibility, engage your community by encouraging them to like, comment, and especially share your videos via DM.
- Be authentic : Users appreciate authentic and relatable content. Add humor if it fits your editorial line.
- Work on the first 3 seconds : Captivate your audience from the start with a hook that triggers an emotion (humor, surprise, etc.).
- Offer short Reels : Videos of 30 to 60 seconds are shown to more people and generate better engagement.
- Use relevant hashtags : Choose hashtags adapted to each topic covered in your Reels to attract a genuinely interested audience.
- Use popular music : Trending audio increases the chances of virality. Instagram offers a tab to find popular music.
- Offer quality videos : Provide high-resolution content to ensure an optimal visual experience.
- Reply to comments quickly : Reply to comments within 7 days to improve engagement and increase your reach.
- Share your Reels on multiple platforms : Share your Reels on Instagram as well as on other platforms like TikTok and YouTube Shorts to increase your visibility.
- Offer Reels without watermarks : Avoid publishing videos with TikTok watermarks, as Instagram reduces their reach.
- Don't force engagement : Deceptive methods to increase engagement will limit the distribution of your video by Instagram.
- Don't claim another creator's content : Posting a Reel very similar to another creator's is considered plagiarism and hurts your reach.
- Follow Instagram's guidelines : Not following Instagram's rules can lead to your Reel being removed, a shadowban, or in extreme cases, account deletion.