InstagramがReelsのための14のベストプラクティスを公開
最近、Instagramは英語圏のコンテンツクリエイター向けのプロフェッショナルダッシュボードに「Reelsベストプラクティス」という新しいセクションを追加しました。パフォーマンスを最大化するためにInstagramが共有した14のヒントは以下の通りです：
- Create Reels regularly : Publishing at least 10 Reels per month is recommended by Instagram, as it promotes increased follower growth.
- Focus on engagement : To improve your visibility, engage your community by encouraging them to like, comment, and especially share your videos via DM.
- Be authentic : Users appreciate authentic and relatable content. Add humor if it fits your editorial line.
- Work on the first 3 seconds : Captivate your audience from the start with a hook that triggers an emotion (humor, surprise, etc.).
- Offer short Reels : Videos of 30 to 60 seconds are shown to more people and generate better engagement.
- Use relevant hashtags : Choose hashtags adapted to each topic covered in your Reels to attract a genuinely interested audience.
- Use popular music : Trending audio increases the chances of virality. Instagram offers a tab to find popular music.
- Offer quality videos : Provide high-resolution content to ensure an optimal visual experience.
- Reply to comments quickly : Reply to comments within 7 days to improve engagement and increase your reach.
- Share your Reels on multiple platforms : Share your Reels on Instagram as well as on other platforms like TikTok and YouTube Shorts to increase your visibility.
- Offer Reels without watermarks : Avoid publishing videos with TikTok watermarks, as Instagram reduces their reach.
- Don't force engagement : Deceptive methods to increase engagement will limit the distribution of your video by Instagram.
- Don't claim another creator's content : Posting a Reel very similar to another creator's is considered plagiarism and hurts your reach.
- Follow Instagram's guidelines : Not following Instagram's rules can lead to your Reel being removed, a shadowban, or in extreme cases, account deletion.