What day and time should you post on TikTok? Every creator seeking visibility has already asked this question. Discover, based on measurements and analyses, the best times of the week to publish your content on the rapidly growing social network!
🔹 When to publish your videos on TikTok?
Metricool, specializing in social media content management and analysis, has studied the best times to post on TikTok. According to Metricool, four days stand out for posting content on TikTok: Saturday, Sunday, Monday, and Tuesday. To optimize your visibility on the platform, prioritize publishing during the weekend or early in the week.
Posting times are also crucial for maximizing visibility. Not all time slots are equal. Metricool recommends posting between 3 PM and 8 PM. The optimal time slot appears to be early evening, between 7 PM and 9 PM, closely followed by 3 PM, even on weekends. They also note a significant drop in engagement after 10 PM on TikTok. By favoring the weekend or early week, and mid-afternoon or early evening, you will optimize the chances of your content being seen by the largest audience.
This study clearly shows that subscriber activity is higher in the late afternoon and early evening, peaking between 7 PM and 9 PM. By adjusting your posting schedule based on this data, you can significantly increase the engagement and visibility of your videos.