What Day and Time to Post on TikTok ?

Every creator seeking visibility has asked this question. Discover, based on measurements and analyses, the best times of the week to post your content on the rapidly growing social network!

🔹 When to Post Your Videos on TikTok?

Metricool, a platform specializing in content management and analysis on social media, studied the best times to post on TikTok. According to Metricool, four days stand out for posting content on TikTok: Saturday, Sunday, Monday, and Tuesday. To optimize your visibility on the platform, prioritize posting on the weekend or at the beginning of the week.

Timings are also crucial for maximizing visibility. Not all time slots are equal. Metricool recommends posting between 3 p.m. and 8 p.m. The optimal window seems to be in the early evening, between 7 p.m. and 9 p.m., followed closely by 3 p.m., even on weekends. They also note a significant drop in engagement after 10 p.m. on TikTok. By favoring the weekend or early week and aiming for late afternoon or early evening, you’ll maximize the chances of your content being seen by the largest audience.

This study clearly shows that follower activity is higher in the late afternoon and early evening, with a peak between 7 p.m. and 9 p.m. By adjusting your posting schedule based on this data, you can significantly boost the engagement and visibility of your videos.