🔹 When to publish your posts, Stories and Reels on Instagram?
Metricool, specializing in social media content management and analysis, has studied the best times to post on Instagram. Whether it's posts, Stories or Reels, several conclusions emerge. According to Metricool, four days stand out for content publication: Saturdays and Sundays, followed by Mondays and Tuesdays. To optimize your visibility on the platform, prioritize publishing on weekends or early in the week.
Posting times are also crucial for maximizing visibility. Not all time slots are equal. Metricool recommends posting between 3 PM and 8 PM. The optimal time slot appears to be early evening, between 7 PM and 9 PM, closely followed by 3 PM, "even on weekends," Metricool specifies. They also note a "significant drop in engagement after 10 PM" on Instagram. By favoring the weekend or early week, and mid-afternoon or early evening, you will optimize the chances of your publication being seen by the largest audience.