Every creator seeking visibility has asked this question. Discover, based on studies and analyses, the best times of the week to post your content on the social network with 2 billion monthly users!
🔹 When to Post Your Posts, Stories, and Reels on Instagram?
Metricool, a platform specializing in content management and analysis on social media, has studied the best times to post on Instagram. Whether it's posts, Stories, or Reels, several key conclusions emerge. According to Metricool, four days stand out for posting content: Saturdays and Sundays, followed by Mondays and Tuesdays. To optimize your visibility on the platform, prioritize posting on the weekend or at the beginning of the week.
Timing is also crucial for maximizing visibility. Not all time slots are equal. Metricool recommends posting between 3 p.m. and 8 p.m. The optimal window seems to be in the early evening, between 7 p.m. and 9 p.m., followed closely by 3 p.m., "even on weekends," notes Metricool. They also observe a "significant drop in engagement after 10 p.m." on Instagram. By focusing on the weekend or early week, and posting in the late afternoon or early evening, you’ll maximize the chances that your content reaches the widest audience possible.